In My World…

I need to just rant more.    Obviously, I am not keeping up with my blogging very well, although my Twitter account is doing ok.   Anyway, maybe the occasional asinine opinion piece will help me get back into the blogosphere somehow.   Because I miss it.  Truly, I do!

I’ve been noticing quite a few things about the world that really just rile me hard.    So here is a list of thing that would happen if I owned the world:

If I owned the world:

  • Kids under 12 would not be allowed to wear clothes they are not allowed to get dirty.   Their ‘good’ clothes would be as affordable as second hand clothes.
  • ‘Prorogue‘ would be delicious dipped in sour cream and sriracha.
  • Most conferences would be un-
  • Jane Siberry would come to Halifax more often.
  • People would see debate for what it is, and get a life accordingly.
  • Anonymity would be used to benefit humankind, rather than mere internet cowardice.
  • Internet and Tech knowledge would be seen as ‘regular business’ rather than ‘something for techies to do.’
  • Curiosity would trump complaining (yes, yes, I know that I am undermining everything I’m saying here).
  • People would realize that I am actually a technophobe with a sense of responsibility.

That’s it for now.  I don’t want to complain too much on this blog.   Hopefully I’ll get around to putting out something useful and wise.  Until then – what rules would you make if you owned the world?

How You Look Is Part of the Story

Inspired by Joel Kelly’s first experiment with Videoblogging, I grabbed a flip and made my first attempt at video blogging.     In the aftermath, Joel noticed that people wanted to talk about his vacation beard more than what he was actually saying.

On the whole, the advantage to video is that you have appearance and sound to add to your blogging palette.   We shouldn’t be surprised that people comment on such things, even if it seems inane at times.

Michael Jackson and 5 Other Things I Do Not Care About

I love the man’s music. I have deepest sympathies for the family, especially his kids. But that’s where it ends for me. Michael Jackson’s death is a personal matter for those close to him. I really wish the media and all his so-called ‘fans’ would butt out — like one of the characters in Gates of Heaven (one of my favorite movies) says, “Death is for the Living.”

People appear to want to draw attention to so many things that I believe should be low on the totem pole of attention.   We have such short lives, why is it that we want to spend large quantities of it worrying about what Paris Hilton and Brittney Spears are wearing (or not wearing)?   It all makes me want to be more concious about what matters and in turn, to be concious about what does not matter.   Here is my list of things I am conciously deciding not to worry about.

Domestic Poverty

Domestic poverty is off my list for two reasons:   1)  I’d rather focus my attention on World Poverty and 2) Domestic Poverty is really a symptom of other equity issues such as support for mental health, access to child care, and equity, especially for those with disabilities.   In my view, Canada is a country with tonnes of opportunity, and sufficient infrastructure to ensure that a population will not starve.   This does not mean I will not donate to organizations like Feed Nova Scotia, but it does mean that my ears will shut off if you are trying to lobby on a platform of poverty.

Preserving Heritage

The key to this statement is preserving heritage.   I think heritage is important, but because it represents a living, breathing entity – not because it is old and needs to be protected.    What I value about my elders is not that they old, but that they have a story to tell.   Some things are historically valuable and need to be preserved, sure – but certainly not everything, and absolutely not everything at the expense of a living, breathing city environment.   Librarians know all too well that an old rusty copy of War and Peace will do nothing to protect the value of Leo Tolstoy’s work.    A new, fresh, exciting-looking copy will have people reading and re-reading the book —  that’s the way you protect heritage, by helping people re-live the past.    That means you weed the old and replace it with new.

Privacy

Don’t get me wrong.  I would never spy or harrass others or want to be spied or harrassed.   Nor would I ever breach a confidentiality policy of any employer I may work for past, present or future.   But, I feel that the wholesale protection of privacy is costing us immensely in terms of service, and therefore I am just not going to pay much attention to this issue.   The lack of progress in a wide range of services in the name of privacy is astounding, and I’m sure that an audit of government would show a huge amount of time and money wasted to prevent that one case where someone discovers prematurely that their wife or husband wants a divorce, or that their young daughter or son is using birth control.   So much of this information is already available on the web if someone wants to look for it anyway – I do not think we can pretend we have private lives for much longer.

Funding for Elite Sports

OMG!   Another country might have more medals than us at the olympics!  How will the next Sydney Crosby thrive if we do not put ourselves into massive debt to provide special facilities for sports?   “Who cares?” is what I say.

What I see in a good amount of even semi-elite sports is not pretty.   The level of single-minded “win at all costs and blame the ref when you don’t” attitude in many sports is astounding.   The things that mattered to the originators of the Olympic Games concept have been pushed aside.   Remember words and phrases like “sportsmanship?” “sound mind, sound body?” and how sports was tied to education?   That seems all out the window in favor of money-making.   I don’t believe in sports anymore.  It used to be an opportunity to think about myself as a better person, now it is a crass illusion that parallels rather than promotes “success.”    There are exceptions, where sports figures are respected for both mind and body (Steve Nash comes to mind), but that’s the exception and not the rule in my view.

“We Need More Funding For. . .”

Just the general premise that we will only solve problem x if our governments make problem x a priority and provide it with funds is just not going to resonate strongly for me.   I believe in some of the work that John McKnight has done around asset-based community development, and agree with the general position that professionals invent problems and issues inside communities that they can solve and then use the community’s funds to solve those problems when the community had the ability to cope with those issues all along.

Here is a librarian example.  A librarian does a study on university students searching only to discover what is the most obvious thing:  university students are not the same as librarians!   That is, students do not automatically use boolean operators or advanced searches to find materials for their research.   Said librarian then uses this information to justify training sessions (ie. hire more librarians) so university students can become more like librarians.   The thing the librarian does not ponder is whether university students need to behave like librarians to be successful at their research; nor does he/she consider the impact of increase education costs (caused in part through funds spent on librarians) on that student’s capacity to learn how to research more effectively.

In short, I really dislike any movement  that blindly asks governments to give organizations more money.   I do not think professionals do it on purpose, but it is a really bad habit that I see over and over again.      Communities need resourcefulness from their not-for-profits, not funding.    And most importantly, communities need not-for-profits that shine the light on what communities already do well, so they can encourage these behaviors.

Well, that’s my list of things I am going to conciously not spend anymore attention on.     What is your list of non-issues in your view?    Am I unfairly representing any of these issues?

Three Briefs About Your Web Presence

I had three brief things come to mind, neither of which really need a whole post to describe.   I’ve been thinking what works for a web presence in a Microblog world, and what real competitive advantages & disadvantages websites have over other media.

Are You Ready for Your Blog?

One of the things that is overstated about web-based promotion is ROI — the idea that you put little work into a website and return pretty good results nonetheless.   With blogs, this idea has become even more apparent since with typical WYSIWYG editors, you literally just have to type into a box to make a web post happen.

The institutional side of things, it’s not so easy.  This came up at the last 4th Thursday event, in fact.  When you open a blog for yourself, there is little to no brand associated.   You can pretty much use any template and away you go.  Institutions need to manage brands, reputation, target markets and quality assurance.   If you want your business or institution to be successful, it cannot look like every other blog.   As an individual, people can perceive you poorly and you can still have a successful blog.   Not so with an institution — if your library looks like a jerk, no one will show up to your branches.   Even though web presence has little to do with product/service development, people will associate poor writing on a website with the quality of a product or service.  Libraries cannot afford to have their services downgraded because of poor web content.  In short, you need to add a whole lot of editing, design and marketing time to the denominator of your ROI.

If you are institution, you need content before you establish your web presence.   A blog that has been doing nothing for a month will look bad.   Take a look at what happened to Google when they left their Google Librarian blog to sit for a while.   This does not work the same for individual blogs.   Go away for a month as an individual and people will just think you are on vacation or something.   Those same users will have higher expectations for your library, however.   If you want to start a blog, you need to commit 52 pieces of 800 words or better per year.   Then you need to manage spam, comments etc.   In short, add the costs of content creation and management to the denominator of your ROI equation as well.

In the end, the ROI is still going to look good — just not as good as most people assume.   If you do not put some time and money into the denominator of the ROI equation, the numerator will be zero — or worse, it will do damage to your library/company.

Thinking About Metrics — Total Time Viewing?

Television ads or well-placed bulletin boards are sure to find a good number of eyeballs, but how much time do you really have to get your message across to them?   More importantly, does your website offer a better alternative to these options?

Two popular ways to measure the effectiveness of a website are total visits, and time duration of visits.   Is it possible with typical statistics packages to estimate how much total time users access a website per month?   Yes.   Does it matter?  I am not sure.

For example, my statistics package (AWStats) will tell you the percentages & number of visits in each of the following time-duration categories:

  • 0-30s
  • 30s-2mn
  • 2mn-5mn
  • 5mn-15mn
  • 15mn-30mn
  • 30mn-1h
  • 1h+

A calculation of total time visited per month would be the mean of each category times the total visits that lasted each amount of time.   So, if you had 1000 visits in the 2mn – 5mn category, you might put (210 seconds * 1000 = 210 000 seconds or 3500 minutes or a little less than 60 hours total).   You would do that for every category, except for the 1hour + category.   Although you would definitely lose some numbers, I would remove the 1h+ completely from the list.   These durations almost always mean that someone left their browser running on this page, so the number aren’t really valid.

Then I would have pull two numbers from your stats.   The first is the total number of minutes per month that someone pulled from the sight.   The second is the total number of minutes in 30s-2mn, 2-5mn, & 5-15mn categories.   These are the categories that show the most engagement with a website (anything less could be a mistaken visit; anything more could mean the person was lost).

In the end, you can have an argument for your promotions people that you can expose your users to promotional content longer than other media.   This should shape how your make promotions on your website.

How Do People Come to Your Site?

Another misconception that many people have about a website is that a service merely has to “win the battle of priorities” and find its way to the front page of a website to get traffic.   The reality is something different.   Having a whole bunch of stuff on a front page merely gets people lost on the site.   You may get slightly more traffic to your page, but they might not be happy that they got there.   Further, you may, in turn reduce the traffic of all other pages in the mean time.   You really need to think about how people use your site before you “plop” something on a front page.

Some things people will immediately associate with your library.   These are the things that you should put on your front page.   Other things will be value-added services.   You have a logical pathway to these pages, but they should not take up the prime real estate.   THEN, you find excellent ways to ensure that these pages show up in Google and other search results.   Why?   Because if potential users do not immediately associate the service with your library, they are more likely to use Google instead.   Take advantage of common Search Engine Optimization techniques that can help you in this regard.

You can go further than this.   When I launched our website, one of the first complaints we had was that staff counted on the website to find simple things like the halifax weather, basic mapping, provincial catalogues etc.   My first reaction was “just Google it.”   But then I thought about how staff were using the site.   The website was part of their daily routine — they load up their operating system and then search the main links, most of which were already established on the website.

How are non-staff using the site?   I’d love to know.    Ideally, it would be great if key customers would have a library “visit” scheduled every Thursday morning, for instance.   In fact, I would be surprised if a few people had this exact routine.   Getting good data on this sort of thing could really help your respond to customer need on a website.   I’d like to see more of this kind of research in fact to go along with usability tests and statistics taking.

In the end, I think we still need more people thinking about web presence in all institutions.   The more librarians understand the technical benefits and limitations of the web, the more effective our services will be.

Search Engine Optimization (SEO) Tips for Libraries

After seredipitously encountering an Search Engine Optimization (SEO) victory (my wife searched for events happening on a major street in my city and our events page turned up #1), I’m feeling pretty good about the library website.   That does not mean that we cannot improve however, so I thought I’d blog about it a bit.

Now, I am not going to cover the basics of SEO, because there are plenty of resources out there that can help with these things.   If you have money, maybe you’ll want to spend some on an SEO consultant who understands the basics.

But even if you hire an SEO consultant, you still need to understand the basics of website architecture from your company’s perspective if you want them — and you — to be successful.  You do not want the people you hire to bring traffic to your website by guessing how your customers do searches.   You need to be ready to identify your user needs online and how best to put the library at the forefront when people have those needs.

So, here are a few tips that I’ve learned about how users search for their libraries:

Sometimes users will search for the system; sometimes they’ll search for the branch

If you look at your website stats, I’ll bet any money that your top searches will be for “library” “[city name] library” “library [city name]” and so on.   The next bunch (I bet) will be “[branch name] library.”

But let’s go even further, if someone is searching for a branch, they may be looking for a specific service or event at this branch.    If this is the case, you want to be sure they don’t have to look for you.

Solution(s):

  • For one, you want to have a page for each of your branches with the branch name in the <title> tag.   Make sure basic location, hours and etc. are on this page.  That will make sure people find your site when they search for a specific branch.
  • If you have a database of programs & events, make sure you have a way to feed upcoming programs to specific branch pages.    If not, make sure you have a link to events from each branch page.
  • Make sure you have locations mentioned (in text or as image names) when you promote specific programs on your front page.

Don’t Let Enthusiastic Branding Get in the Way of Common Sense

As companies, like banks and software companies move from names (Hewlett-Packard) to acronyms (HP), so will many libraries.   This is all great and fine, but you want to be sure that your brand does not get in the way of your SEO strategy.    Take the Acronym for Halifax Public Libraries, for instance:  HPL.   “HPL” can refer to any of the following:

  • Hamilton Public Library
  • Halifax Public Libraries
  • Human Performance Lab (at York University)
  • Human Performance Lab (at Calgary University)
  • Human Placental Lactogen
  • Huntsville Public Library
  • High Performance Linpack
  • Hewlett-Packard Labs

If you are ‘the’ HPL (in my case, Hamilton Public Library) then all is fine and dandy.   However, if you are HPL number 4, 5, 6, 7, or 8 — then there is some trouble.      Also, are you sure that it is an acronym that people will type into Google or another search engine when they are searching for you?

Solution:

  • Make sure all images and acronyms have a plain-english explanation for who you are as well.  For one, the title should include the full title of your organization.
  • As a general rule, favor plain language over jargon on your website.   “FindIt” might be great for print promotion on your catalogue, but “search” is what most people look for online.
  • For your URL, consider including the word “library” somewhere.   This is especially true if your library’s acronym could be confused with those belonging to other organizations.  Remember that the word “library” is the best brand that we have.

Consider Your Users’ Needs, and then Make Pages that Respond to Those Needs.

It shocks me how many libraries have websites that do not include the words “reading” “books” “computers” or “wireless” somewhere on their pages.    We want people to think about the library when they are searching for books, along with all those publishers, used book stores and etc.

When someone is looking for wireless connections in your town, does a search for “wireless [your town]” have your organization up and front?    Why not?

Solution:

  • Build your website according to user needs, using simple language.   You want the keywords that people will use to appear on your website.
  • Assuming that you have the following services, you should include the following terms somewhere on your site:
    • Wireless (wifi)
    • Computers (and computer lessons)
    • Events & programs
    • Books, Bookclubs, DVDs, Authors
    • Reading, Read, Readers
    • Kids, Parents, Teens, Seniors

Don’t Buy into the “Front Page is Everything” Philosophy

Whenever you start a website project, the first thing almost everyone is going to tell you is that their particular interest/service/whatever needs “a big button saying “[insert service here]” on the home page”.    While it’s true that being on the front page will draw more traffic to that page, it does not follow that you will have more visitors to your site.   It is much, much better to have a logical pathway to each service, with clear labels and a simple interface.

From an SEO standpoint, this also matters.    If someone is looking for something specific (eg. How to sign up for an Literacy program), they are going to want to hit the “sign up for Literacy” page on your website when they search, not the home page.

Solution:

  • People will click a few times to get where they want to go.    While you do not want people to get lost, you also do not want to schmush your front page with content simply to give exposure to pet projects.
  • Consider other marketing techniques to draw attention to smaller projects.  For example, you could try viral marketing instead.
  • Spend more time developing useful content that will get people clicking on your website after a search, rather than worrying about from-the-front-page navigation.
  • Make sure that you have search engine-friendly Urls turned on if you are using a content management system like WordPress, Joomla, or Drupal.

These are a few tips I have.   There are many more, of course — maybe you want to share some?    In the end, libraries spend much too much time worrying about the design of their webpage without considering other pathways that customers will take — including search and external links (which I have not covered here).

Dawn of the Dewey: What About A New Standard?

Tim Spalding of Library Thing has initiated an idea for an open source, crowd created replacement for the Dewey Decimal System called OSC.   On the whole, I am for starting anything.   I think entrepreneurialism like this is a good thing.   Competition of any kind cannot hurt the process of information organization — it makes everyone stronger, smarter and more productive.  There’s more discussion about it by Tim from this Wednesday’s Uncontrolled Vocabulary.

I do get a little up in arms when I hear pretentious snark about someone’s idea.    More of it was thought to appear on librarian.net, although it seems it may not have been snark after all?

Having skimmed over the forum, one of the concerns I have at the outset is that the ideas appear to be mimicing, rather than replacing the DDC.     I would like to see people using their minds more about this issue.   Mimicing is a definite no-no from an aesthetic point of view, and it makes me question what the point of such a replacement in the first place?   I say if you are going to do something new, make it new.   Make it noticeably 2008, rather than an updated 18-hundred-whatever.

The other issue I have is that thinking about book order in the abstract is quite different from action thinking.   Considering that this replacement will be largely about placing books on a relative shelf order, I think we should be developing that standard while actually shelving books.   So, here is my idea:

  • Go to your local public library’s catalogue and using any random selection process of your choice, place a hold on 20 or more books.
  • Put those books in a shelf order, that makes sense to you.
  • Try an alternative shelf-order.
  • One more alternative shelf-order.
  • Post those titles and shelf orders to the Library Thing forum on this issue
  • Explain how you came to these shelf orders, which one you liked the best and why.

Or you can do something else similar.   The broad point i want to make is that, if this thing is going to replace DDS, then it ought to be based on some sort of new foundations, hopefully considering not only what the user thinks, but how the user will eventually use the system.  The only way to get at how people use something is through action.

All in all, I love this idea and kudos to Tim Spalding for proposing it.    And by the way, he is looking for a leader for this project — someone who will facilitate the process without dominating it.   You got the guts?  Go for it!