SCIENCE! YouTube, the Keystone XL Pipeline, & Not-for-profit Social Media use

Amid promises of, well, nothing, I’ve been thinking about restarting this blog. There are a few problems with this idea. 1) This blog is called The Other Librarian and, well, I am not really a librarian right now in the employment sense. Of course I will always be a librarian because … well, just because. On the other hand, I am more pretending to be a data scientist and researcher instead.

That brings me to some great news. I have two peer reviewed publications that have been released this month. I am excited about both, because finally I have been able to conduct some research about the value of social media to our daily lives.

The first is What Potential for YouTube as a Policy Deliberation Tool? Commenter Reactions to Videos About the Keystone XL Oil Pipeline where I look at comments on YouTube and evaluate the consequences of engaging citizens on social media. The answer is complex of course, but in general, if you use social media to engage the public, you will find 1) people will ignore governmenty videos, 2) topics related to minority groups (eg. First Nations Rights) will tend to be overlooked, 3) the most popular videos will be the ones where the topic is related to some form of identity (libertarianism, environmentalism etc.) 4) on the whole, the aggregated content will be somewhat “wise” in the sense that it generally covers the main issues that researchers pay attention to (with the caveat of #2). Overall, I am really proud of this paper because it was great fun to produce.

The second paper I wrote with Kathleen McNutt and it looks at social media use by not-for-profits. Using Mark Granovetter’s classic paper,  we argue that strong social media engagement requires attention to “strong” (emotionally intense) and “weak” (interest-based) connection strategies.

Beyond this, I have been doing a heck of a lot of writing for my dissertation which is about policy agenda setting and online engagement. I am also *very* excited about Podcamp Halifax coming up in January which will happen at the new and AMAZING Halifax Central Library. If you ever chatting to me about Podcamp, you’d know that my evil master plan was that the meeting could happen in the new library where it could expand to a much grander audience. That’s happened thanks to the lovely people who’ve taken the baton and improved on it year after year. Hopefully there will be a facilitated program about the future of Podcamp: whether it will keep going the way it is, or changing to something new given that the opportunity for growth is now quite grandiose. With the right partners, perhaps there could be a South by Southwest sort of program or a Winter arts & business somethingorother? I don’t know – the great thing about Podcamp is that it uses the wisdom of the crowd in such a way that whatever gets decided, it is likely to be smart. Obviously, we wouldn’t want to use the free aspect to put other conferences out of business – but on the other hand, there is plenty of room for community-based learning and sharing which helps everyone in the end!

Anyway, what are you excited about with social media?

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