A Little Teamwork Helps Reach Some Big Goals

2009_1210hockey0008

Originally uploaded by maritimes online.

I am passionate about librarianship and social media, but when it comes down to the wire, I really truly madly deeply love playing sports with kids. And make no mistake, this crowd looks like they are just a bunch of kids with hockey gear on, but I can guarantee a few things:

– You cannot score on the big goalie in the center.
– You cannot keep the young man dead centre from scoring top corner on any goalie.
– The little girl in the front will have the ball away from you, passed on and in your net before you even know what happened.
– You cannot thank the two guys on the left enough. They are from Old Navy and they gave us new equipment and Jerseys so we can keep playing hard.
– You need to drop lots of money into Salvation Army kettles this year, because they are what keeps this program running.

This crowd is seriously tough, folks. Given a little teamwork from the community, they will make big things happen. Consider doing the same thing in yours!

A Kick in the H1N1 (hiney) – or How Social Media Can Help You When the Message Changes

The communications on the H1N1 (aka Hiney) vaccine in Canada has been a mess.    At first the message was ‘everyone should get the vaccine.’   Then it turned into ‘wait we don’t have enough vaccines for everyone, so it’s only young children and people with chronic illnesses.’   Doctors offices are getting calls all over the place.   H1N1 is over-publicized.   H1N1 is a real threat. And, there is actual evidence that Canada may be doing a better job than other countries at getting the vaccines out.

Some will argue that the problem is poor communication planning.   These problems  are no different from any communication problems.   Key messages change all the time.   Being prepared to change direction is all part of the PR game.   But I bet the people responsible here planned the heck out of this program.   I bet they had a communications plan that could make even the best firms blush at their prowess.   What they did not expect – and should have – is that the public expects faster, more personal and transparent responses to important public messages.   The public expects social media.

Here’s how an advanced social media plan would have benefitted the H1N1 campaign, even after all the messages changed.

Social Media is Fast

Twitter, Facebook, a blog, YouTube and other things like it bring out a message very quickly and easily.    That means the H1N1 message could have gotten out sooner, and offered an open and honest dialogue with the public about the risks, benefits and requirements for citizens to get the vaccine.   All of this could have happened *before* the big marketing push went out and got people all excited, and it could have switched gears as soon as people knew there were going to be problems with the supply.

Social Media Won’t Play “GOTCHA!”

People online like to bitch and complain.   They are skeptical and even jerky sometimes.   But one thing they tend not to do (because they will get their backsides whipped for it) is try and trap someone into a cheap gaffe just to sell newspapers.    If they do, political folks can call them on it easily and quickly.   In Canada, Health Care is political – there’s no end to how social media could have improved the message.

Social Media Builds Trust

The public will always be more receptive to changes in the message if they trust the source that’s saying it.    A clear, traceable road to the process of building, preparing, and distributing the vaccine would have been both inexpensive and indispensible to the messsage later on.

Let Networks Work For You

Having respected Health Professionals onside as the message was getting out would have been equally indispensable, and social media could have done a great deal to help establish those networks.   Networks can clear up questions before you have to, and maybe clarify things that you haven’t really been clear on (hey, nobody’s perfect) in a fair, constructive manner.

Social Media is Timely

Locally, both Capital Health and the IWK have made fair attempts at keeping their public informed about the wait times and availability of vaccines on Twitter.   It’s a modest effort, but an appreciated one, taking advantage of the timely nature of social media to keep the public informed.

Social Media Efforts Receive Feedback

If you are getting it wrong, your network will let you know.   Also, in the spirit of “there are no dumb questions – maybe someone else had that question but was afraid to ask,” the social media folks could have responded to some of those more nitpicky details without bulking up those press releases.

Social Media is Not the Same as Hype

Don’t believe what the media tells you.   Twitter did not ‘light up’ with all kinds of hype about H1N1.   The hype came from media outlets trying to sell news.   And when people told them that H1N1 was overhyped, they turned that into a news story too.   Social Media does not really get all excited about controversy.    People have opinions and sometimes it can be hard to filter through them all, but it doesn’t thrive on the kind of ‘fight or flight’ energy that traditional media does.

Social Media Thinks Long-Term

After flu-season is over, a good social media infrastructure could have been shifted into something more broad reaching.   For example, a communications effort to prevent all infectious disease.

Social Media Appreciates a Good Laugh

Social media give the messenger an opportunity to laugh at him or herself without losing credibility in ways that the traditional media does not.     People respond to joy.    They change their behaviors because of joy – even moreso than they do with fear.  Why not bring more joy into people’s lives?

In short, institutions with millions or billions of dollars in budgets cannot afford to let themselves down by ignoring social media in their communication plans.   At most, what I have proposed here would have cost $100,000 in staff time and expertise.   I am sure the H1N1 campaign had plenty more of that at their disposal and a big mess on their hands to show for it.

Creative Commons Touque / Toque / Hat

I love knitting.   I love the Creative Commons.   I hope wearing this hat will get people asking me about what Creative Commons is.

Do you want to learn more about Creative Commons too?   Ok.  Try:

Also, I should make a note that the Creative Commons logo is not a creative commons licensed item.   I did ask permission to use it and got a ‘no – but do you really think we would want to put the resources into suing someone who is going to knit a creative commons hat with no intention to make a profit from it?’ response.   In short, if you want to make your own creative commons hat, you should do it in such a way that will not make the CC organization want to put resources into suing you.   They are an open organization, it shouldn’t be hard to figure out how to keep that from happening!

Four Gaming Sites to Destroy Your Social Life

I love online flash games.    The last time I owned a gaming console was back in the early 80s with Atari.   Seriously (though I would occasionally rent Supernintendo in the late 80s).

Finally, I am going to share the sites I know and love:

Kongregate

Maybe not always appropriate for small children (the chat has some potty-mouthing by 13 year olds, and some of the games are a tad violent), Kongregate is a standard site where budding and professional flash gamers strut their stuff.   As a bonus, the site offers “achievements” that you can perform (eg. get a certain score, pass a certain level or defeat a certain boss) to earn points that increase your “level” which in turn gives you additional street cred.

Games I like:  Music Catch ,  Gemcraft Level 0, Morningstar

Miniclip Games

Definitely more kid-friendly than kongregate, although I find some of the games a little bit too “advertisey” – meaning that they appear to have a specific commercial interest in mind.   There also seems to be a trend toward sprite-style games with neo-16 bit graphics.   Still, it is a standard and a good number of my favorite games are here.

Games I like:  Raft Wars, Bloxorz, Extreme Pamploma

Popcap

Popcap is unique in that they offer downloadable versions of their games – trial versions for free and then full versions for sale.   You can also just play their games online.    In general the focus seems to be around puzzle-style games, but they are very well designed and fun for just about everyone.

Games I like:  Bookworm

Newgrounds

This site is definitely not for small children without parental supervision, but it has definitely been one of my favorites for a long time.   Tom Fulp started the site with some rather riske flash animations and games (the site was very popular for a game that was a parody of the Columbine shootings), and grew up into a portal for Flash Games and movies showcasing the amazing creativity of internet users.     Make no mistake, many of the entries to the Flash portal still keep the spirit of Tom’s old site (parody, violence etc), but there are also ratings to help make sure you know when the offensive material is going to appear.

Games I like:  Portal Defenders (Ages 17+), Little Wheel (all ages), Exmortis 2 (Horror Game 17+)

What gaming sites do you like?

Why “The Clash City Rockers” is a Well-formed Song

UPDATE:

It seems that I converted Mick Jones to librarianship after this video.    (Yeah, that’s the ticket.)   Actually, he really just opened up his own collection to the public library.   Bottom line is, Mick understands the importance of making knowledge of all kinds and formats available to the public.   Thanks Mick!

(July 3, 2009)

A long time ago, I used to be a Tutorial Assistant for a Listening to Music course put on by Adrian Hoffman.   Usually at the time when we discussed the “Classical Era” (ie. Mozart, Haydn, early Beethoven) there was a lecture on form.   Often, form was expressed as a tool for absolute music (ie. how to give a song a structured feel to it).    I always itched at doing a lecture on how form can impact program music (music that tells a story or paints a picture) – and especially I wanted to do this lecture using a piece of popular music.

So I did an explanation of form using “The Clash City Rockers” by The Clash.   I should note that I believe that the brief samples I use here qualify under fair use policies, in particular because I am using them in a tutorial about music, adding considerable amount of my own knowledge and material in the process.    Got any other good examples of how the form of a rock song really suits the lyrics/content well?

UPDATE:

You can go through all the verses of the song and perform the same exercise, actually.     Third verse has “everybody gone dry” on the “down” section” and “plug into the aerials that poke in the sky” in the “up” section (sky/up works really well, don’t it?).    Then, the suburbs are down, and the “you won’t succeed unless you try” get the up.   Very simple “up-down” technique that does alot to help the song makes sense.   I’m always impressed when I see this amount of craft put into a song.

UPDATE July 5, 2009

Just watched this with my wife and must admit that the front needs considerable editing.   (yeah, I’m babbling alot about whatever and whatnot – I think I couldn’t decide whether this was a video blog post or a tutorial on music).

Skip to about 1:30 to get to the fun part (where I use the “W” to show how the song is well-formed).   I’m going to spend some time editing this down shortly and I’ll repost it.

How You Look Is Part of the Story

Inspired by Joel Kelly’s first experiment with Videoblogging, I grabbed a flip and made my first attempt at video blogging.     In the aftermath, Joel noticed that people wanted to talk about his vacation beard more than what he was actually saying.

On the whole, the advantage to video is that you have appearance and sound to add to your blogging palette.   We shouldn’t be surprised that people comment on such things, even if it seems inane at times.