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Neither Libraries Nor Information is Free

12 Jan

Oh The Future of the Library is still in question.   This time it’s Seth Godin weighing in.   I actually agree with most of what he has to say.   I think alot of what he thinks is shaped by an aged or narrow sample of libraries.   I find it kind of like saying ‘It’s over for Restaurants’ after getting poor service from an old-style greasy spoon that’s been around for 50 years.   It’s the future of ‘restaurant’.   Not ‘restaurants’.

Librarians have weighed in as well.   One of them is Sarah Glassmeyer.    I have to say I am disappointed in her response.    When it is fairly obvious that Seth is talking about Public Libraries, her response is to refute by reminding that we also have academic, legal and special libraries.   That’s pretty weak.   The latter libraries serve a specific purpose and are available for a specific audience.   I would not expect Seth to have a beef with Academic libraries, unless he had a beef with academics in general (which might be the case, but it’s kind of a different story).    Public Libraries have to stand on their own two feet, thank you.     We need to comfortably explain what we do in very specific terms.   We have to envision a future of service that meshes with reality.

For instance, Seth speak in particular about offering DVDs for rental and how this is a fairly uninspiring use for public libraries.    It’s a bit of a sham argument, actually because it offers flawed anecdotal evidence.   DVDs may circulate more often than other items, true, but they also have shorter borrowing times (they used to have 1/7 the allowed borrowing time at MPOW;  we just changed that to 1/3.) and tend to have larger fines when they are late.    In short, by nature every DVD we circulate will have the opportunity to be borrowed 7 times before a book gets returned.   Not to mention that DVDs tend to be on hold, so they are un-renewable, and so-on.

DVDs also act as a catalyst for other library uses.   It’s plain good old fashion solid business practice, like offering a coupon for Prime Rib Roast knowing that people will also pay full price for the horseradish, potatoes and string beans to go with it.   And, well, some of those DVDs are the popular renditions of Pride and Prejudice, and The Lord of the Rings trilogy and encourage reading (re-reading, even) just as well.

But enough about DVDs – we need to talk about the future of libraries.

Part of the problem is that a public library is not specifically about individuals, but a learning community.   Take, for example, the idea that we could just buy everyone a Kindle and be done with libraries.   At this time, the Kindle offers a selection of about 336,000 books.   As an individual, that is a huge collection of books to choose from, and almost certainly bound to improve my learning.   On a community level, 336,000 books is dismal.   We do not want or need a community that reads the same 336,000 books, and probably the same 336,000 books that will be yammered on about in the usual channels.    Maybe Amazon will fulfill this important community knowledge diversification need in the future, but I would suggest that they have no incentive to do so.   On some scale, for a good 25 years at least IMHO, communities will need to share their resources in an organized way for the interest of the community.   Some libraries will fulfill this need very well.   Others will not.   The former will succeed and flourish; the latter will die a slow and painful death (until another model emerges from the ashes).

(Notice that I haven’t brought up the many other issues with things Kindle-ish, like Jessamyn West has previously.)

In other words, this one idea about libraries (which covers about 50% of library work, I would say), while admittedly declining, still has a fairly good shelf-life on it.   I would also remind that no librarian in the 21st century is advocating for a faster horse here.   Public libraries are dropping those reference books like they were no tomorrow.   They’re also getting rid of those old books that no one is borrowing too.   Public Libraries are no archives.    We don’t keep artifacts on any large scale (although it’s a bit of a political thing to admit that we do actually throw books away when they’ve had their time.)

I haven’t brought up the plethora of other things that libraries can, have and continue to do.   For one (shameless self promotion) MPOW is hosting Podcamp Halifax, which (i think) strives to do precisely what Seth suggests is the right thing:  Train People to Take Intellectual Initiative.    Except it’s not really training.   It’s better.  It’s providing space, moments-in-time and opportunities for people to gather and train themselves.   Actually, training is not even the right word.    When a space is designed right, the learning is self-organized.   Learning is a natural human behavior, provided that barriers don’t get in the way.   Oh hell – Angela Mombourquette explains it all much better than I do.   In short, we need more unconferences in communities and public libraries are one avenue to help make sure these happen.

And you know what?   I’ve been talking about this for years.    My very first post (July 2006) is an interesting look at how to help people take intellectual initiative.    Not too long after that, I was talking about Open Space and The Law of Two Feet.   The way I see the future of public libraries then and now is still the same and Seth pretty much hits the nail on the [side of the] head.   It’s not about training.   The public, as a rule, doesn’t want training per se.   They would go to school for that stuff.   What they want are places to learn.    Places that have, among other things, DVDs to borrow.   (It’s always nice to bring a little bit of library home with you. )  Places with a little bit of friendly nudging to keep you motivated about learning.   Sometimes with a bit of facilitation.   Sometimes with a bit of structure.   Other times but just leaving them the heck alone to read in a nice quiet spot.   No one is filling this niche right now on any grand scale.    It’s a market failure.    That’s why we need public funds to fill it.   For now and into the future.

Finally, this article needs a shout out because Erin Downey speaks my mind about information and learning as well.

In My World…

6 Jan

I need to just rant more.    Obviously, I am not keeping up with my blogging very well, although my Twitter account is doing ok.   Anyway, maybe the occasional asinine opinion piece will help me get back into the blogosphere somehow.   Because I miss it.  Truly, I do!

I’ve been noticing quite a few things about the world that really just rile me hard.    So here is a list of thing that would happen if I owned the world:

If I owned the world:

  • Kids under 12 would not be allowed to wear clothes they are not allowed to get dirty.   Their ‘good’ clothes would be as affordable as second hand clothes.
  • ‘Prorogue‘ would be delicious dipped in sour cream and sriracha.
  • Most conferences would be un-
  • Jane Siberry would come to Halifax more often.
  • People would see debate for what it is, and get a life accordingly.
  • Anonymity would be used to benefit humankind, rather than mere internet cowardice.
  • Internet and Tech knowledge would be seen as ‘regular business’ rather than ‘something for techies to do.’
  • Curiosity would trump complaining (yes, yes, I know that I am undermining everything I’m saying here).
  • People would realize that I am actually a technophobe with a sense of responsibility.

That’s it for now.  I don’t want to complain too much on this blog.   Hopefully I’ll get around to putting out something useful and wise.  Until then – what rules would you make if you owned the world?

A Kick in the H1N1 (hiney) – or How Social Media Can Help You When the Message Changes

18 Nov

The communications on the H1N1 (aka Hiney) vaccine in Canada has been a mess.    At first the message was ‘everyone should get the vaccine.’   Then it turned into ‘wait we don’t have enough vaccines for everyone, so it’s only young children and people with chronic illnesses.’   Doctors offices are getting calls all over the place.   H1N1 is over-publicized.   H1N1 is a real threat. And, there is actual evidence that Canada may be doing a better job than other countries at getting the vaccines out.

Some will argue that the problem is poor communication planning.   These problems  are no different from any communication problems.   Key messages change all the time.   Being prepared to change direction is all part of the PR game.   But I bet the people responsible here planned the heck out of this program.   I bet they had a communications plan that could make even the best firms blush at their prowess.   What they did not expect – and should have – is that the public expects faster, more personal and transparent responses to important public messages.   The public expects social media.

Here’s how an advanced social media plan would have benefitted the H1N1 campaign, even after all the messages changed.

Social Media is Fast

Twitter, Facebook, a blog, YouTube and other things like it bring out a message very quickly and easily.    That means the H1N1 message could have gotten out sooner, and offered an open and honest dialogue with the public about the risks, benefits and requirements for citizens to get the vaccine.   All of this could have happened *before* the big marketing push went out and got people all excited, and it could have switched gears as soon as people knew there were going to be problems with the supply.

Social Media Won’t Play “GOTCHA!”

People online like to bitch and complain.   They are skeptical and even jerky sometimes.   But one thing they tend not to do (because they will get their backsides whipped for it) is try and trap someone into a cheap gaffe just to sell newspapers.    If they do, political folks can call them on it easily and quickly.   In Canada, Health Care is political – there’s no end to how social media could have improved the message.

Social Media Builds Trust

The public will always be more receptive to changes in the message if they trust the source that’s saying it.    A clear, traceable road to the process of building, preparing, and distributing the vaccine would have been both inexpensive and indispensible to the messsage later on.

Let Networks Work For You

Having respected Health Professionals onside as the message was getting out would have been equally indispensable, and social media could have done a great deal to help establish those networks.   Networks can clear up questions before you have to, and maybe clarify things that you haven’t really been clear on (hey, nobody’s perfect) in a fair, constructive manner.

Social Media is Timely

Locally, both Capital Health and the IWK have made fair attempts at keeping their public informed about the wait times and availability of vaccines on Twitter.   It’s a modest effort, but an appreciated one, taking advantage of the timely nature of social media to keep the public informed.

Social Media Efforts Receive Feedback

If you are getting it wrong, your network will let you know.   Also, in the spirit of “there are no dumb questions – maybe someone else had that question but was afraid to ask,” the social media folks could have responded to some of those more nitpicky details without bulking up those press releases.

Social Media is Not the Same as Hype

Don’t believe what the media tells you.   Twitter did not ‘light up’ with all kinds of hype about H1N1.   The hype came from media outlets trying to sell news.   And when people told them that H1N1 was overhyped, they turned that into a news story too.   Social Media does not really get all excited about controversy.    People have opinions and sometimes it can be hard to filter through them all, but it doesn’t thrive on the kind of ‘fight or flight’ energy that traditional media does.

Social Media Thinks Long-Term

After flu-season is over, a good social media infrastructure could have been shifted into something more broad reaching.   For example, a communications effort to prevent all infectious disease.

Social Media Appreciates a Good Laugh

Social media give the messenger an opportunity to laugh at him or herself without losing credibility in ways that the traditional media does not.     People respond to joy.    They change their behaviors because of joy – even moreso than they do with fear.  Why not bring more joy into people’s lives?

In short, institutions with millions or billions of dollars in budgets cannot afford to let themselves down by ignoring social media in their communication plans.   At most, what I have proposed here would have cost $100,000 in staff time and expertise.   I am sure the H1N1 campaign had plenty more of that at their disposal and a big mess on their hands to show for it.

Creative Commons Touque / Toque / Hat

16 Nov

I love knitting.   I love the Creative Commons.   I hope wearing this hat will get people asking me about what Creative Commons is.

Do you want to learn more about Creative Commons too?   Ok.  Try:

Also, I should make a note that the Creative Commons logo is not a creative commons licensed item.   I did ask permission to use it and got a ‘no – but do you really think we would want to put the resources into suing someone who is going to knit a creative commons hat with no intention to make a profit from it?’ response.   In short, if you want to make your own creative commons hat, you should do it in such a way that will not make the CC organization want to put resources into suing you.   They are an open organization, it shouldn’t be hard to figure out how to keep that from happening!

Michael Jackson and 5 Other Things I Do Not Care About

26 Jun

I love the man’s music. I have deepest sympathies for the family, especially his kids. But that’s where it ends for me. Michael Jackson’s death is a personal matter for those close to him. I really wish the media and all his so-called ‘fans’ would butt out – like one of the characters in Gates of Heaven (one of my favorite movies) says, “Death is for the Living.”

People appear to want to draw attention to so many things that I believe should be low on the totem pole of attention.   We have such short lives, why is it that we want to spend large quantities of it worrying about what Paris Hilton and Brittney Spears are wearing (or not wearing)?   It all makes me want to be more concious about what matters and in turn, to be concious about what does not matter.   Here is my list of things I am conciously deciding not to worry about.

Domestic Poverty

Domestic poverty is off my list for two reasons:   1)  I’d rather focus my attention on World Poverty and 2) Domestic Poverty is really a symptom of other equity issues such as support for mental health, access to child care, and equity, especially for those with disabilities.   In my view, Canada is a country with tonnes of opportunity, and sufficient infrastructure to ensure that a population will not starve.   This does not mean I will not donate to organizations like Feed Nova Scotia, but it does mean that my ears will shut off if you are trying to lobby on a platform of poverty.

Preserving Heritage

The key to this statement is preserving heritage.   I think heritage is important, but because it represents a living, breathing entity – not because it is old and needs to be protected.    What I value about my elders is not that they old, but that they have a story to tell.   Some things are historically valuable and need to be preserved, sure – but certainly not everything, and absolutely not everything at the expense of a living, breathing city environment.   Librarians know all too well that an old rusty copy of War and Peace will do nothing to protect the value of Leo Tolstoy’s work.    A new, fresh, exciting-looking copy will have people reading and re-reading the book —  that’s the way you protect heritage, by helping people re-live the past.    That means you weed the old and replace it with new.

Privacy

Don’t get me wrong.  I would never spy or harrass others or want to be spied or harrassed.   Nor would I ever breach a confidentiality policy of any employer I may work for past, present or future.   But, I feel that the wholesale protection of privacy is costing us immensely in terms of service, and therefore I am just not going to pay much attention to this issue.   The lack of progress in a wide range of services in the name of privacy is astounding, and I’m sure that an audit of government would show a huge amount of time and money wasted to prevent that one case where someone discovers prematurely that their wife or husband wants a divorce, or that their young daughter or son is using birth control.   So much of this information is already available on the web if someone wants to look for it anyway – I do not think we can pretend we have private lives for much longer.

Funding for Elite Sports

OMG!   Another country might have more medals than us at the olympics!  How will the next Sydney Crosby thrive if we do not put ourselves into massive debt to provide special facilities for sports?   “Who cares?” is what I say.

What I see in a good amount of even semi-elite sports is not pretty.   The level of single-minded “win at all costs and blame the ref when you don’t” attitude in many sports is astounding.   The things that mattered to the originators of the Olympic Games concept have been pushed aside.   Remember words and phrases like “sportsmanship?” “sound mind, sound body?” and how sports was tied to education?   That seems all out the window in favor of money-making.   I don’t believe in sports anymore.  It used to be an opportunity to think about myself as a better person, now it is a crass illusion that parallels rather than promotes “success.”    There are exceptions, where sports figures are respected for both mind and body (Steve Nash comes to mind), but that’s the exception and not the rule in my view.

“We Need More Funding For. . .”

Just the general premise that we will only solve problem x if our governments make problem x a priority and provide it with funds is just not going to resonate strongly for me.   I believe in some of the work that John McKnight has done around asset-based community development, and agree with the general position that professionals invent problems and issues inside communities that they can solve and then use the community’s funds to solve those problems when the community had the ability to cope with those issues all along.

Here is a librarian example.  A librarian does a study on university students searching only to discover what is the most obvious thing:  university students are not the same as librarians!   That is, students do not automatically use boolean operators or advanced searches to find materials for their research.   Said librarian then uses this information to justify training sessions (ie. hire more librarians) so university students can become more like librarians.   The thing the librarian does not ponder is whether university students need to behave like librarians to be successful at their research; nor does he/she consider the impact of increase education costs (caused in part through funds spent on librarians) on that student’s capacity to learn how to research more effectively.

In short, I really dislike any movement  that blindly asks governments to give organizations more money.   I do not think professionals do it on purpose, but it is a really bad habit that I see over and over again.      Communities need resourcefulness from their not-for-profits, not funding.    And most importantly, communities need not-for-profits that shine the light on what communities already do well, so they can encourage these behaviors.

Well, that’s my list of things I am going to conciously not spend anymore attention on.     What is your list of non-issues in your view?    Am I unfairly representing any of these issues?

Twitter as Platform – 5 Essential Peripherals for Librarians

11 Jun

I love Twitter.    It has taken over my passion for blogging (sorry people).    Our library has used it to promote Podcamps, Reading, The June 8th 9th Nova Scotia Election, and that’s just a start.   I also notice a wide range of people trying Twitter once or twice only to reject it because they do not understand it, it doesn’t work for their needs or they just do not want their persona “out there” into the public.

One important way to understand Twitter is that it is just a way to leverage a computer and/or the Internet for social interaction.   That’s right – Twitter is the “tool” and the World Wide Web or your computer is the actual service being offered.   Maybe an analogy will help?   A pot is for cooking, right?   Do you absolutely need a pot to cook?   No – you can cook in a variety of ways – microwave, open flame, barbeque etc etc etc.   The pot merely structures the cooking experience in such as way so that you can use a stove, a ladel, an open fire or whatnot for cooking in a certain (ultimately pleasing) fashion.   The point is that a pot is a tool, and it can work with a wide range of other tools to enhance the cooking experience even further.   The World Wide Web, then is the kitchen where 1) the cooking happens and 2) the wide range of tools are handy to make different kinds of cooking happen.

Twitter then, is only one utensil in a kitchen full of great cooking tools.   You ought to combine these tools to improve the way you diseminate and retrieve information.   Here are five things I like to combine with Twitter to help me do what I need to do effectively.

Bit.ly

Tweetdeck

  • Tweetdeck is a way to get all of your tweets to your desktop, organized according to your preferences.   Twitter searches can be called, groups of people can be queried, you can even filter out groups of people.   As someone with over 1500 followers, many of whom I follow back, Tweetdeck is a total lifesaver.

Friendfeed

  • If you use Twitter, you might as well use friendfeed as well.   Friendfeed will pull in your Twitter statuses and let people comment, like, or otherwise continue the discussion about them.   The only caveat here is that if you only feed your twitter statuses to friendfeed, you are likely to get ignored after a while.

Twitter Search

  • Twitter Search is an amazing tool, and deserves to be mentioned outside of the normal Twitter site.    When I use the advanced search feature, I can get a look at what people are saying about libraries within a 50 mile radius of my locale.    That is powerful data and a great way to learn more about your organization as well as have a speaking point for engaging customers about what services work for them or don’t.

Twitter Sheep

There are countless tools that can leverage Twitter to make the World Wide Web a constantly cooler place to be.   What are your favorite uses for Twitter peripherals?

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